IDENTIFICATION OF PROBLEMS HINDERING HOSPITALITY DEVELOPMENT
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- NGN 3000
ABSTRACT
The study investigated the factors hindering the growth and development in hospitality industry using five selected hotels in Enugu state. It is an empirical study whose major source of data was based on primary source obtained in a cross-sectional survey of 80 respondents using multi-stage sampling techniques. The study aimed at investigating the major factors hindering the growth and development in hospitality industry. The study employed usage of descriptive statistics to analysed the data generated through the questionnaire administered. The results revealed that there is a significant relationship between the professionalism level and patronage level of respondents in the hospitality industry; also staff professionalism have significant effect on the growth of hotel industry. Based on the research findings it was concluded that the growth and development in hospitality industry is influenced by both internal and external factors. The internal factors identified for this study include quality of effective services to the guests/customers while the external factors identified for this study include finance, competition, infrastructure Liberalization of the economy either leads to retrenchment or closure of industries that minimizes the number of working class who constitute the major customers of the hotels. The study therefore recommends that the government should provide an enabling business environment that is supportive, facilitative and favorable for business activities to thrive. Hotel industry should maintain cleanliness, promptness in rendering services, high quality products, and freshness in order to attract and retain customers.
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